Born in the United Kingdom, Anthony grew up mostly in South London. He studied at Central st Martins and DeMontfort University having spent his teenage years as an illustrator and graphic designer. After gaining a degree in Product Design, Anthony persued his freelance design career in London , worked in bikeshops and ran his own BMX apparel brand. By 1999 his design work caught the attention of adidas, where Anthony joined the footwear design team at the global HQ in Germany, initially with the Running catergory, and then as a founder member of the now ubiquitous Originals brand. He moved to California in 2003 to design snowboard boots, skateboard and BMX shoes for Soletechology. The Nike Explore Team took him to Portland, Oregon in 2005, where he went on to work in the Nike Innovation Kitchen, as Footwear Innovation director for Nike Sportswear, Nike SB and Nike Snowboarding. In 2009, he headed back to Los Angeles to set up his own product innovation and brand design studio : Ernsteverything, which he partners in to this day. With a client list that includes The North Face, Nike, adidas, Reebok, Puma, Porsche, Fox Racing, HUF and Black Crows skis.